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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Boss Insights integrates with Google Analytics to gather other data to drive improved business outcomes.
With our common data model you can connect to Boss Insights using our API or SQL based access to gather information from all of the different applications like Google Analytics that we support. You get the full picture of a business, check our integrations page to search for other applications we support
Popular integrations that provide similar types of data include: